Branding project
Visual Identity
Brand Positioning
about this project
Carolina Tan + Wellness came to us blending in with the crowd — more strip-mall tanning salon than sanctuary of self-care. We rebuilt their brand into a calming, elevated experience that speaks wellness first, tan second — helping them stand out and step into who they truly are.
We reimagined their branding to highlight their deeper mission — not just tanning, but total wellness. From the refreshed logo to color palette and typography, every piece was designed to communicate professionalism, calm, and a premium wellness experience.
