OUR WORK
Logos / Visual Identity / Brand Messaging
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There's a party & you're invited
What if your visuals no longer matched your mission?
That was the challenge for Eufola Baptist Church. Their identity didn’t reflect who they were becoming — and it was time for change.
In this clip: Pastor Jon shares why clarity starts with asking why your organization exists and where you’re headed.
🔗 Watch the full interview: https://youtu.be/-BrIe4vTQIE
Base 95 — Branding for those still building.
"We want to anchor everything in our purposes"
Would you say your organization’s culture reflects your purpose?
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🎥 Full interview on YouTube
https://youtu.be/-BrIe4vTQIE?si=ENdYD1FmLbiHdptS
Culture eats strategy for breakfast.
Pastor Jon from Eufola Baptist Church reminds us that culture is the why behind everything — from the way your staff shows up, to how your community experiences your leadership. If you don’t know where you’re headed, you can’t expect others to follow.
Would you say your organization’s culture reflects your purpose?
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🎥 Full interview on YouTube
That “Aha moment” is real.
Recent interview with @jonathan.jenkins of @eufolachurch on rebrand project.
Full interview dropping next month… you wont want to miss it.
Your brand isn’t built in a day—it’s built through a process. We walk you through every step: from uncovering your story, to designing visuals that feel legit, to giving you the tools to show up consistently.
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We call it The Base 95 Process:
1️⃣ Kickoff – Discovery & Clarity
2️⃣ Blueprint – Brand Strategy
3️⃣ Build – Visual Identity
4️⃣ Tools – Brand in Action
5️⃣ Guidebook – Brand Guidelines
6️⃣ Launchpad – Rollout & Support
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Clarity. Story. Design. Growth. That’s how you build a brand that actually works. #Branding #Story #Clarity #process #design #localbusiness #growthmindset
Hey — I’m Hayden.
Founder of Base 95. Brand strategist, designer, and someone who sees things not just for what they are — but what they could be.
Base 95 started because I kept meeting business owners who’d outgrown the brand they started with. Their work was solid, but their visuals, messaging, and website were holding them back.
Sound familiar?
I’m a little scrappy by nature, big on clarity, and obsessed with helping ambitious business owners show up with confidence and consistency.
Whether it’s a visual identity that actually reflects your value, or a website built to turn attention into action — I’m here to help you get seen, trusted, and remembered.
If you’re still building — we’ve got your back.
#BrandingForBusiness
#VisualIdentityDesign
#branding
#WebDesignForSmallBusiness
#BrandStrategy
#WinstonSalemBusiness
#SmallBusinessBranding
#StoryDrivenBranding
#CreativeEntrepreneur
#DesignStudioLife
#BrandWithBase95
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