Rob Manaraze

From unclear presence to a revenue-generating artist brand

The Situation

Rob Manaraze is a painter whose work is rooted in nature, place, and faith.


Before working together:

  • He had no completed website
  • His work existed across platforms with no single narrative
  • There was no clear path from interest → understanding → purchase
  • His art was strong, but the brand didn’t immediately communicate:
  • what he paints
  • who it’s for
  • or how it fits into someone’s life


The problem wasn’t talent.
It was lack of clarity and structure.

The Objective

Build a personal brand and website that:



  • Clearly communicates Rob as a painter of place
  • Honors his existing style and faith (no forced rebrand)
  • Creates a foundation for selling work consistently
  • Positions his art as something people can emotionally connect to — not just admire


The Strategy

1. Start with clarity, not design


We began with a 1:1 strategy session to define:

  • Rob’s core message
  • His why
  • The emotional role his art plays in people’s lives



Core message defined:

“I create artwork that helps people relive their favorite places and moments while reflecting the beauty of God’s creation.”


This became the backbone for every decision that followed.


Step 2: Audience & Positioning Strategy

Rather than broadening his reach, we focused it.


Primary Audience

  • Outdoor lovers (hikers, families, travelers)
  • People who want to remember places that mean something


Secondary Audience

  • Christian community & faith-based collectors


Future Growth

  • Partnerships with parks, outdoor brands, and lifestyle companies

This clarity allowed us to build a brand that feels intentional, not generic.


Step 3: Visual Refinement (Without Compromising the Brand)

This was not a “start-over” rebrand.


Instead, we:

  • Refined color, typography, and layout to support the work
  • Chose earth tones + sky colors to mirror his subject matter
  • Used clean, timeless typography to let the paintings lead
  • Built a visual system that clearly communicates: this is a painter of place


Result:
Rob’s visuals now immediately signal:

  • Nature
  • Craft
  • Stillness
  • Meaning


Step 4: Website Execution (From Incomplete to Intentional)

We executed a story-first website that serves three purposes:

  1. Communicate who Rob is
  2. Showcase the work clearly
  3. Create a path to purchase

🔗 Website: https://robmanarazeart.com


Website features:

  • Clear artist story & mission
  • Focused gallery presentation
  • Shop-ready structure
  • Mobile-first experience
  • Simple, distraction-free layout that keeps the art central


Step 5: Product Strategy → Revenue

With clarity in place, we helped Rob package his work into a sellable series instead of isolated pieces.


NC Nature Painting Series

  • Inspired by North Carolina landscapes
  • Tied directly to place, memory, and experience
  • Easy for buyers to emotionally connect to
  • Clear identity → clear value


Outcome:
His artwork is no longer just shown — it sells.


The Result (After)

What changed:

  • Rob is clear on who he’s for and what he creates
  • His visuals immediately communicate painter of nature & place
  • The website supports storytelling and sales
  • Products now generate real revenue
  • He has momentum instead of confusion

Most important shift:


The brand now works with Rob — not against him.

Visual Identity

To stand out from the crowd, Rob Manareze needed to showcase his work in a dynamic way. By blending photography with his unique approach, he elevates the brand and captures attention effectively. At Base 95, we help small businesses, startups, and service professionals present themselves with clarity and confidence through impactful visual identity, story-driven branding, and websites designed for performance, especially crucial in the age of AI search.